A campaign that focusses on bringing hope to those who unfortunately have to live with cancer.

The Dutch Cancer Society is one of the biggest charity organisations in The Netherlands. For many years they have been fighting the decease. But also in their communication the message was mainly about fighting the decease and not about the good things they were already achieving on the subject.

The Dutch Cancer Society wanted a different approach. A more positive sound. So we came up with the hopeful words ‘Tomorrow anything is possible’. A line that ended up being the new brand pay-off. In the campaign we show real people that in one way or another we’re affected by the terrible decease. But shown in a way that they were hopeful for the day to come.

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