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Strategy
Concept
Product design
Ambient
To honour Carlo Abarth we created the Scorpion Skin Edition, a car specially designed to raise money for the Dutch Cancer Society.

Problem
Abarth vehicles were renowned for being high-performing and powerful, but first and foremost small and agile just like the Scorpion. The scorpion is in the core of the brand. In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. Unfortunately not many people know the backstory of Abarth.
Solution
To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developed a new type of paint that we used on the car. Together with Dutch contemporaty artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event.


Together with Dutch contemporary artist Pablo Lücker we created a unique artwork based on Carlo Abarth’s rich history.















