PHILIPS
The new fashioned way of ironing
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Philips All-in-One 8000 series
Concept
Art Direction
ATL
Social
Introducing a new product and its benefits in global markets we decided to show the old way vs new fashioned way.
Problem
How can we bring the pain points of traditional ironing to life and show a solution at the same time.
Solution
We created a campaign style that simply shows the difference between the old school way of ironing and how easy it can be now. In a way that was easily adoptable for all the socials assets that needed to be made.
