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ADIDAS
Direct message inside the box
Adidas

Strategy
Concept
Design
Packaging

Using data about the Adidas athletes we gave them a customised direct package of their fresh seasonal training products.

Problem

The global adidas training division came with an assignment to us with the goal to have the brand’s core athletes know and be familiar with their seasonal training products.

Solution

No one knows their athletes better than adidas, we’re talking records, measurements, replicas of hands and feet, championships, amount of medals. With this in mind and to manifest adidas’ forte of catering sportswear and accessories perfectly fitted to the needs of their core athletes.

The global adidas training division asked to do a follow-up on our SS/13 All Fit Box – Which became the ‘On top of your game’.

Game board containing product descriptions and a small game of ‘warm up’ – exercises
Detail of game board
The rules of the game and table of content
Detail of playing cards – numbered cards hold a quote related to number and all athletes got a personalised joker

Backside of playing cards – field and court lines from all 4 disciplines relating to the athletes
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